Salkara – A Nostalgic Culinary Storytelling

For Salkara, a beloved brand under the Paragon Group, Blue Buddha reimagined nostalgia through design – blending flavours of Malabar with the warmth of memory.

Rooted in the tagline “Once Upon a Time in Malabar,” the brand identity draws on illustrated storytelling, creating a visual language that feels familiar, fun, and deeply cultural. Every element – from business cards and merchandise to delivery trucks and character illustrations – celebrates the quirks, characters, and charm of Malabar’s culinary past.